Mobile Application VS Mobile Website – Which Is Better for Your Organization?

mobile vs desktop

Mobile website is the perfect platform to start for wide marketing outreach. If you have a project to initiate a mobile presence for your business or organization, the very first thing will be coming to your mind is whether you wish to develop a mobile handset website or develop a mobile application for users to download (app). At a first glance, both mobile website and apps look pretty much similar. For deciding which is most suited to your business needs will depend upon number of factors, which includes target audience, budget available and many more features.

Difference between mobile app and mobile website:

Before you can assess the advantages of a mobile website vs. Mobile app, it is very important to understand the key differences between the two. The mobile websites and mobile apps, both are accessed on a handheld devices like tablets and smartphones (e.g. iPhone, Android and Blackberry).

A mobile site is very identical to any other website which is composed of browser-based HTML pages that are associated together and accessed over the internet (through WiFi or 3G or 4G networks). The feature that differentiates a website on handset from a standard website is the fact that it is basically designed for the smaller handheld display and touch-screen interface.

Like any website, a website on a handset does display data images, text content and also video. There are other mobile specific features also which can be accessed, like click-to- call (to dial a phone number) or location-based
mapping.

Apps are the actual applications that are downloaded and which are installed on your mobile device, rather than provided with a browser. Various users visit device-specific portals like Android Market, Apple’s App Store, or
Blackberry App World to download apps for a given operating system. Just like a website, the app also can pull content and the data from internet, or the content can be downloaded without internet connection.

The Better option – an App or a Website:

When decision making is concerned to build a native app or a mobile web, the choice depends entirely on your end goals. The better option would be an app, if you are developing an interactive game. But if you wish to provide
mobile-friendly design & development or content to the widest target audience, then mobile website is the best option for the same. In some of the case, there might be the decision that you need both a mobile website and a mobile app. But it does not make any sense to develop an app without already having a mobile web in place.

In general, a website on a handset should be considered your first step in developing a mobile web presence, whereas an app is used for developing application for a specific purpose which cannot be effectively accomplished via a web browser.

When an App makes Sense:

  •  Personalization:
    If your target users need to use your app in a personalized manner on regular basis then an app provides great way to do that.
  •  The Processing Required:
    Mobile web browsers are increasingly good at accessing certain mobile-specific functions like click-to- call, SMS and GPS. But, when you need to access a user’s camera, then app will be the best option for you.
  •  No connection required:
    If you need to provide offline access to content or perform different functions without a network, then the app makes more sense.
  • Gaming:
    For various interactive games (like Angry Birds), then app is the best choice to opt for.

The Conclusion:
This “app vs web” question will remain a real consideration for different organisations who are looking forward to build a strong mobile presence. If your mobile goals are marketing-driven, or if you wish to provide content and establish a broad mobile presence that can be shared easily between users and can be found on search engines, then mobile website is the correct choice. But if you wish to provide an application that needs to work like a computer program than a website, then app will fit best to your requirement.

Author Bio: Nikita Tak is content writer of BR Softech Pvt Ltd, which is the renowned company having affluent experience of 5+ years in web and mobile app development, which has laudable team of developers and programmers, who are dedicated towards developing best in class IT solutions for the clients around the globe.

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