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Online marketing is a very challenging field; evolving technology combined with changing expectations can make it difficult even for the most experienced marketer to produce results. One area that has seen a lot of growth is analytics, which offer an incredible amount of information which when used correctly, can help…
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There is but one constant in the mobile app market — it’s in a permanent state of continuous change. While it’s true every industry sees its share of fluctuations, innovations in technology cause mobile app trends to move at a feverish pace. To catch the attention of both early adopters…
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Why do you build a mobile app? Of course you would say, you want to build a strong brand image, gain loyalty, procure new customers, and more. However, at the same time, you would also expect your app to be a strong source of revenue. Isn’t it? Many people have…
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The first thing most people do when they need to evaluate a vendor is to see their website. A visit to their actual office isn’t needed anymore. Today’s dev shops have websites that can showcase all their past work, experience level and in some cases even give you a tour…
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Silicon Valley is a crowded place these days, with tens of thousands of iPhone and iPad app developers hustling shoulder-to-shoulder in search of the next Snapchat or Instagram. “Disruptive apps” like Uber have become the gold standard for the mobile industry — yet figuring out which startup or service has…
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Creative marketing can be particularly challenging—especially if you’re a small business owner with a tiny budget and fewer people to help brainstorm. But with a few key strategies, you can overcome your financial disadvantage and reap the benefits of a lucrative marketing plan. Think Tanks If you want to complete…
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If you are a digital agency, a well backed startup or a venture fund with added value, you might be thinking about augmenting your in-house Silicon Valley team with great folks out there… Say, Eastern Europe. You might have got good feedback about freelancers and dev shops from Croatia, Poland,…
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First-time outsourcers may have heard terms like fixed cost project and time and material engagement. These are some of the outsourcing models app development teams follow today. There are a couple more and the models decide how the project would be done in terms of releases and payments. Fixed cost…
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There is a very large disparity in the way app development teams price themselves around the globe. Have a look at our annual report on pricing trends here. This greatly affects the availability of suitable resources in a customer’s vicinity and so arises the need to outsource to a company…
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A seamless mobile app onboarding process doesn’t just increase ease of use; it also lowers abandonment rates and increases long term success metrics like user retention, engagement, and lifetime value. It is therefore an important facet of any mobile app development project. Here are 6 user onboarding tips that will…
Ashwin Ramasamy
Founded ContractIQ, a B2B marketplace for mobile outsourcing that served customers like Philips, H&R Block and Soylent.
